Sales training and development · Sales
New joiners are trained by whichever senior rep has a free hour.
Ask how a new sales hire is trained in many small businesses and the honest answer is by whichever senior rep has a free hour that week. What gets covered, and how well, depends entirely on who happened to be free and what they remembered to mention.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Sales training and development is a structured curriculum delivered to the whole sales team on a set schedule. It covers onboarding, prospecting, discovery, presenting and handling objections, built around your product and customers. GullySales designs and runs this programme, so a rep's skill does not depend on which colleague happened to train them.
We build a structured curriculum covering the full range of sales skills: prospecting, discovery questions, presenting, and handling objections. Sessions run on a schedule with practice built in, not as a single induction day. Content is built around your actual product, customers and sales cycle, not a generic sales course.
This is the broad, curriculum-based foundation for the whole team. Ongoing, individual reinforcement tied to real deals sits separately, in sales coaching.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Training depends on who happens to be free”
A new hire's induction is whatever a senior colleague has time to cover that week, with no consistent standard across different hires.
“There is no structured curriculum at all”
Skills such as discovery questions or objection handling are picked up by trial and error rather than taught deliberately.
“Experienced reps never get refreshed”
Training is treated as something only new hires need, so long-serving reps carry old habits nobody has revisited.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Training curriculum
A structured programme covering prospecting, discovery, presenting, objection handling and closing, built around your business.
Scheduled sessions
Sessions delivered on a set calendar, not a single day, with room for practice.
Role play and practice
Skills practised against realistic scenarios drawn from your actual sales conversations.
New hire onboarding track
A defined path through the curriculum for new joiners specifically.
Refresher sessions
Periodic sessions for experienced reps to revisit and sharpen core skills.
Knowledge checks
Short checks to confirm what has actually been learned, not just attended.
How the result is measured
- Sessions completed against the calendar
- Knowledge check scores
- New hire time to full productivity
- Skill consistency across the team
- Manager-reported readiness of new joiners
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses where new hires are trained informally by whoever is available
- Sales teams that have never had a structured skills programme
- Companies introducing a consistent standard across reps with different levels of experience
- Owners who want the whole team, not just new hires, refreshed on core skills
- Businesses launching a new product or entering a new market that needs the team upskilled
Not for
It is not the right fit if.
- Individual reps needing ongoing, deal-specific development; that sits with sales coaching
- Teams needing only a narrow fix at one stage, such as closing; that sits with sales closing training
How it works
From your first message to the first report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
06 · At the end of the term
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Assess current skill levels
We review the team's current strengths and gaps, by observing calls and talking to managers.
- 2
Build the curriculum
Content is developed around your product, customers and sales cycle.
- 3
Schedule and deliver
Sessions run on a set calendar, with practice built into each one.
- 4
Check understanding
Short knowledge checks confirm what has actually stuck.
- 5
Review and refresh
The curriculum is revisited periodically and refresher sessions are run for the wider team.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How is this different from sales coaching?
How long does the full programme take?
Can this be built for a very specific, technical product?
Do new hires and experienced reps go through the same sessions?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Sales training and development, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.