NGOs · Non-profit
Let a CSR manager find your programme, district and 80G status in one visit.
NGOs are found in three ways. A CSR team searches for a partner in a specific cause and district, a donor sees a social post about a programme, and a volunteer searches for opportunities near home.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
NGO marketing makes a programme visible to the CSR teams, donors and volunteers who could fund or staff it. NGO sales is the follow-up that turns a CSR conversation into a signed commitment and a renewal. GullySales builds programme pages that show registration status plainly, and a CRM record for every donor and CSR partner.
Each buyer needs different proof. The CSR team wants utilisation reports and a current 80G certificate, the donor wants photographs and a clear rupee ask, and the volunteer wants a way to show up.
A cause page describing the mission in general terms rarely converts any of the three. What works is a page for each programme and an annual report that is easy to find. It also takes a WhatsApp number a CSR manager can reach during working hours, not a contact form that sits unanswered for days.
Last updated 5 Oct 2026.
How buyers decide
How NGOs are chosen.
A CSR manager shortlisting partners searches for the cause plus the district, and reads the NGO's own site for registration numbers. They also check whether the last annual report is over two years old. An NGO without a current 80G and FCRA status listed is dropped before a call happens.
Individual donors decide faster, often from a single social post or a friend's share. They complete the donation only if the payment page works on a phone and a receipt arrives by email within minutes. A broken donation link on a festival appeal costs more than a slow website ever would.
Volunteers commit after seeing a specific task and time, not a general appeal to help. A shift at a named shelter on a named Saturday gets sign-ups where a call to volunteer generally does not.
The problem
What usually goes wrong for NGOs.
What owners tell us on the first call, in their words.
“The cause page reads the same as every other appeal”
A general appeal for support with no numbered project or rupee figure gives a CSR manager or a donor nothing to compare against the next NGO on their list.
“The CSR enquiry sits in a personal inbox”
A programme officer's phone is the only record of who asked, what they wanted funded and when they were last followed up. Partnerships are lost between one financial year and the next.
“Impact reporting is not tied to the ask”
Photos and updates go out on social media but never in the format a CSR team's own compliance process needs, so the renewal conversation starts from zero each year.
“We do not know which programme page brought in the CSR enquiry”
A CSR manager mentions finding us through a specific programme, but we have no record linking that page to the eventual meeting or grant.
“Our 80G and FCRA numbers are buried in a PDF”
A CSR compliance team looking for the current registration status has to ask for it directly, and some drop us from the shortlist rather than asking.
“Festival appeals go out with no working donation link tested first”
A payment link that fails on a phone during a festival appeal loses donors who will not try a second time that day.
“Volunteer sign-ups get no follow-up after the form”
Someone fills a volunteer interest form and hears nothing for weeks, so they assume the opportunity has passed and stop checking.
What we do
What we do for NGOs.
Everything included for NGOs, and the result each part is there to produce.
Programme pages with the ask and registration status
A page for each programme stating the cause, district, rupee ask and current 80G and FCRA numbers, replacing one general appeal page.
Result: A CSR manager or donor finds the compliance detail without having to ask for it.
Annual report and impact updates placed where they are found
The current annual report and programme updates placed on the website in the format a CSR compliance process expects, not only shared on social media.
Result: A CSR team can verify the partnership without a separate email request.
CSR and donor enquiry record in a CRM
Every corporate enquiry, past partnership and renewal date recorded in one place, so a programme officer's transfer does not lose the relationship.
Result: The partnership survives a change in who manages it.
Reply routine for CSR and donation enquiries
A same-day reply standard for CSR emails and donation page questions, reaching the person who owns the relationship.
Result: A CSR manager comparing several NGOs hears back from yours first.
Tested donation page for phone and desktop
The donation payment flow checked on a phone before a festival appeal goes out, with an automatic receipt sent by email.
Result: A donor completing a gift on a festival day does not lose it to a broken link.
Search and social content built around programme and district
Content written around the specific programme and district a CSR team searches for, rather than one general cause description.
Result: The NGO is found by the exact search a CSR team runs.
Volunteer sign-up follow-up sequence
A follow-up message sent within days of a volunteer interest form, confirming a specific shift and location.
Result: A volunteer who signed up hears back before they lose interest.
Report on enquiries and commitments
A report of donor and CSR enquiries, how many became a commitment, and which renewal conversations are due, against the agreed baseline.
Result: The team can see which programme or channel is producing commitments.
How the result is measured
- CSR and donor enquiries by programme
- Reply time on the donation and partnership enquiry
- Enquiries that became a signed commitment
- Renewal conversations completed before the financial year ends
- Volunteer sign-ups by shift
- Repeat donors year on year
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for NGOs
Each has its own page: what it involves for NGOs, what you get, and what it is measured on.
- SEOBe found for the cause and the district, not for the word NGO.
- PPC adsUse the grant account first and donor money last, if at all.
- Lead generationThree kinds of enquiry arrive, and only one funds a programme.
- Digital marketingFix everything that costs only time before you spend a rupee.
- Reputation managementA donor checks whether you are genuine before they read the cause.
- Local SEOLet the volunteer and the book donor find your centre on a map.
- BrandingOne name per programme, used the same way in every document.
- Social mediaInstagram brings the donor and LinkedIn brings the CSR head.
- Content marketingWrite the page a compliance officer needs before the meeting.
- Email marketingThe receipt is the one email a donor is certain to open.
Worth a page and a campaign of their own
Education and literacy programmes · Healthcare camps and clinics · Livelihood and skill-training programmes · Disaster relief and rehabilitation · Women's livelihood and enterprise programmes · Elder care and destitute homes · Animal rescue and welfare · Environmental conservation projects · Annual CSR partnership renewals · Festival and year-end donation appeals
Priority campaigns
Campaigns for what NGOs most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Annual CSR partnership renewal campaign
We prepare the renewal packet, impact update and reminder sequence for CSR partners, timed to reach them well before the financial year ends.
Result: A renewal conversation starts before the partner's budget is already committed elsewhere.
Festival and year-end donation appeal
We prepare the appeal content, a tested donation page and a follow-up thank-you message, timed to the festival and year-end giving season.
Result: The appeal reaches donors and completes the donation without a broken step.
Education and literacy programme campaign
We build a programme page and outreach content naming the schools or district served, aimed at donors and CSR teams with an education focus.
Result: A donor or CSR team searching for an education partner finds a page written for that programme.
Healthcare camp campaign
We prepare a page and social content for an upcoming healthcare camp, stating the location, dates and the support needed, aimed at local donors and volunteers.
Result: The camp reaches people who can fund or attend it before the dates pass.
Women's livelihood programme campaign
We build a programme page and a CSR-facing outreach pack for a women's livelihood or enterprise programme, aimed at CSR teams with a livelihood mandate.
Result: The programme reaches CSR teams whose compliance focus already favours it.
Beyond search
Where we reach buyers of NGOs, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Resident welfare associations and community groups
We prepare a donation or volunteering ask a resident can share within their own society's WhatsApp group, tied to a specific programme.
CSR partner discovery platforms
We keep the NGO's profile current on CSR discovery platforms where a corporate team searches for a partner by cause and district.
Employee volunteering programmes at corporate offices
We prepare a volunteering brief a company's CSR team can circulate internally, naming a specific task, date and location.
Colleges and student volunteer groups
We prepare outreach material aimed at a college's community service cell, naming a specific shift a student can commit to.
Past CSR partners' own networks
CSR heads talk to each other at industry forums and on LinkedIn. We draft a short note a satisfied partner can forward, with the utilisation report attached.
Who it is for
This is written for these NGOs.
- Grassroots community NGOs
- CSR implementation partners
- Educational and literacy NGOs
- Healthcare and disability NGOs
- Environmental and animal welfare NGOs
- Disaster relief and rehabilitation NGOs
- Women's self-help group and livelihood NGOs
- Old-age and destitute care homes
- Skill-training and livelihood NGOs
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for NGOs
- 1
Audit the donor and CSR journey
We check how a CSR manager or an individual donor finds you today, whether the 80G and FCRA status is visible, and how fast a donation-page enquiry gets a reply.
- 2
Fix the programme pages
A page for each programme, with the cause, the district, the rupee ask and the current annual report, replacing one general appeal page that serves nobody.
- 3
Put CSR conversations in a CRM
Every corporate enquiry, past partnership and renewal date recorded in one place, so a programme officer's transfer or leave does not lose the relationship.
- 4
Build visibility for the cause
Search and social content built around the specific programme and district, so the NGO is found by the CSR team searching for that exact combination.
- 5
Report on enquiries and commitments
A report of donor and CSR enquiries, how many turned into a commitment, and where in the year renewal conversations are due.
Proof
What happened when NGOs fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
LL Trust
- Situation
- The trust had no identity of its own, so nothing in how it presented itself distinguished it from comparable organisations competing for the same donors.
- What we did
- Comparable organisations reviewed
- Logo and branding
- A palette that carries the values
- Reviewed with the trust
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions NGOs ask before they call.
Not here? More answers, or ask on WhatsApp.
How is this different from a fundraising consultant?
Do you work with our CSR partners directly?
Should our website show our CSR-1 registration?
Will marketing make it look like we are spending donor money on promotion instead of the cause?
Can you help us track CSR partnerships across financial years?
Do you handle the donation payment gateway for us?
How do you handle a cause that is hard to explain quickly, like environmental conservation or elder care?
How much does it cost?
How long is the contract?
How soon will we see results?
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.