Law firms · Pay per click advertising
Understand why paid search is more limited here than in most industries.
Pay per click advertising for a law firm is heavily constrained by the Bar Council of India's restrictions on legal advertising. Most firms rely on informative content, directories and referral relationships instead. GullySales helps you understand what is realistic and where budget is better spent.
What pay per click advertising means
Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.
For law firms
Where it usually goes wrong, and what we would do.
“Direct solicitation through ads is not permitted for lawyers in India”
Unlike most professions, a law firm cannot run a typical promotional search ad campaign under the profession's own rules.
“Budget is better spent on content and directory visibility”
Where advertising is restricted, the equivalent spend on well-written practice area content and directory listings does the same job compliantly.
“Corporate legal services sit in a different position”
A firm's website presenting factual information about its expertise, rather than soliciting specific clients, is generally treated differently.
What we do
What we deliver for law firms.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
An advertising-restriction assessment for your firm
A written review of what is and is not realistic in paid search advertising for your practice areas, under Bar Council rules.
Result: You know exactly where the line sits before spending anything.
A budget reallocation plan towards content and directories
A plan moving planned advertising spend towards practice area content and directory listings instead.
Result: The equivalent budget does compliant work instead of an unusable campaign.
A factual corporate information page
A page presenting the firm's corporate expertise factually, positioned to sit within what is permitted for informational content.
Result: A business client finds relevant expertise stated plainly and safely.
A directory spend comparison
A comparison of what directory listing options are available and which fit your practice areas and budget.
Result: You choose directory spend based on fit, not guesswork.
An ongoing check against updated guidance
A periodic check of any updated Bar Council guidance that could affect what content or listings remain appropriate.
Result: Your visibility work stays within current professional guidance.
How the result is measured
- Cost per click
- Cost per enquiry
- Enquiries from paid search
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these law firms.
- Litigation and dispute resolution practices
- Corporate and M&A law firms
- Family law practices
- Intellectual property law firms
- Real estate and property law practices
- Tax and compliance law practices
- Boutique single-practice-area firms
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
06 · At the end of the term
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for law firms
- 1
Assess
We look at how your website is organised by practice area, how fast consultation requests are followed up, and how your referral relationships are tracked.
- 2
Fix the follow-up
A consultation request routine that replies quickly, staying within the profession's rules on client communication.
- 3
Build informative content
Practice area pages that explain the process and the firm's experience, written to inform rather than solicit.
- 4
Build visibility
Legal directory listings, referral relationships with chartered accountants and other professionals, and published articles.
- 5
Convert and retain
A clear consultation-to-retainer process, a steady client communication cadence, and a referral ask from satisfied clients.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Growth Sage
- Situation
- There was no settled visual identity, so nothing on the page told a prospect what kind of firm this was.
- What we did
- Vision and brand values
- A logo for a professional firm
- The site audited, then rebuilt
- Market and competitor research
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we run paid search for the practice?
What should replace ad spend for this profession?
Can a law firm advertise in India?
Can we show case wins or client names on our website?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for law firms
Everything else we would do for you.
- Content marketing for law firms
- Email marketing for law firms
- Lead generation for law firms
- Online reputation management for law firms
- Personal branding for lawyers
- Marketing strategy for law firms
- Client conversion training for law firms
- SEO for law firms
- Social media marketing for law firms
- Website design and development for law firms
Or start from the overview: sales and marketing for law firms.