Posting for the sake of it
Three posts a week of stock images and quotes. It looks like activity, costs time, and starts no enquiries. The first question is whether a procurement team is on the platform at all.
Social Media for Facility Management.
Social media for facility-management companies only earns its keep where a procurement team actually decides on it — and for some businesses they do not. Where they do, the feed is the showroom: content from real days and real work, posted to a plan, measured by the enquiries it starts rather than the likes it collects.
Where it usually goes wrong
Where facility-management companies lose this.
The real work never gets photographed
The thing that would sell a facility-management company — the job, the result, the people — is happening every day and nobody captures it. The feed shows a logo instead.
Enquiries arrive in the DMs and die there
A message on Instagram answered two days later is a customer lost. Social enquiries need the same response rule as the phone.
What we would do
The work, in the order we would do it.
These are the services we run for social, and each links to its own page. The order starts with a question the other channels never ask — whether a procurement team decides anything on these platforms at all — and we only put money behind a post after it has earned attention without any.
A plan, and the content to fill it
Which platforms, how often, what from — built on the work itself, not on a content calendar of quotes.
Put budget behind what works
The posts that started enquiries, promoted to the audience that looks like the people who enquired.
Short video from real days
The format the platforms reward, shot on site, edited to a plan — the job, the result, the person who did it.
Answer the DM like a phone call
A named owner for social enquiries and a same-day reply, so the feed’s work is not lost in the inbox.
Before any campaign we read the account as a procurement team would and check how long a message sits before somebody answers it. For most facility-management companies the first fix is not posting more; it is replying to the messages and comments already waiting, and getting into the habit of photographing an ordinary working day so there is something true to post. We do not publish a price; we scope the work in the free audit and put the fee in writing, split into our time, your media spend and production, before anything begins.
A baseline is recorded first, so a report can say what changed rather than describe activity. If something is not earning, we say so and stop it.
We are a small team in Nagarbhavi, Bengaluru. Clients include Chord Road Hospital, SB Engineering, NewCom Logistics, Kerur Pain Clinic and Natural Gases, across healthcare, manufacturing, logistics and services.
More for facility-management companies
The rest of what we do for facility-management companies.
Account-Based Marketing for Facility Management
When twenty buyers make up the market, marketing is a list with a plan for each name.
Content Marketing for Facility Management
Plain answers to the questions a procurement team asks before they enquire, published where they search.
Email Marketing for Facility Management
Staying in front of the enquiries that were not ready yet, until they are.
Lead Generation for Facility Management
Qualified enquiries every week, from a procurement team, at a cost you can see — and answered before they go cold.
Paid Ads for Facility Management
Enquiries this month, at a cost per lead you can see, switched off when it stops earning.
Sales Coaching for Facility Management
A weekly look at live deals with someone who has closed them — the habit that keeps a team improving.
Questions
Which platform should a facility-management company be on?
Wherever a procurement team is when they decide — and for some facility-management companies that is nowhere social, in which case we say so. Instagram for anything visual and local; LinkedIn for anything sold to a business; Facebook for older, local audiences.
How do we know if it is working?
By enquiries, not followers. We track which posts and campaigns started a conversation that became a customer. If none did in a quarter, we change the plan or stop.
Our work comes from tenders. Is there anything to market?
The shortlist is made before the tender. Marketing, for facility-management companies, is being known to a procurement team months earlier and having the proof ready — and a response process that does not miss the requirements you already qualify for.
How much does it cost?
There is no price list. A single clinic and an exporter are different orders of work, and a range wide enough to cover both tells you nothing. We scope it in the free audit and put the fee in writing before anything begins.
Talk to us
Tell us what you are trying to grow.
A short note is enough. We will come back with a straight answer about whether we can help, usually within one working day.
- No obligation and no sales script
- A reply from someone who does the work
- Your details are never sold or shared