LL Trust
GullySales collaborated with Lakshminarayana Lokhasamrakshana Trust (LL Trust), a non-profit organization focused on preserving traditional knowledge and caring for the elderly. LL Trust's primary mission is to protect indigenous desi bulls and cow breeds in India and prevent the slaughter of desi cows. The organization also advocates for chemical-free agriculture and promotes nutritious food for the elderly, contributing to better health outcomes and the preservation of nature and biodiversity.
Objectives
Create a brand logo that effectively conveys LL Trust's vision
Spread awareness of LL Trust's initiatives
Strategy and Execution
Market Research and Analysis
Objective: Understand the market landscape and identify competitors
Process: Conducted comprehensive market research and competitor analysis
Results: Gained insights into market trends and competitor strategies, informing the design and branding approach
Logo Design and Development
Objective: Develop a logo that represents LL Trust's mission and values
Design Process: Brainstormed design concepts, templates, and color palettes aligned with the brand’s vision
Client Collaboration: Reviewed designs and incorporated client feedback to finalize the logo
Results:
The finalized logo visually captured the brand's goals and mission
Achieved brand recognition and awareness in the market
The color palette reflected LL Trust's values, attracting donors on social media
Results
Brand Recognition: The new logo and branding strategy helped LL Trust stand out among competitors
Donor Engagement: Increased attention and engagement across various social media channels
Conclusion
GullySales' strategic approach to designing a compelling brand logo and conducting thorough market research significantly enhanced LL Trust's brand recognition and awareness. The new logo effectively communicated the organization’s mission and values, leading to increased engagement and support for their initiatives.