Other
Agrinia
Selling was going on without a mission, a target or a script.
Agrinia works in sustainable agriculture and had no agreed mission, vision or values, and no honest reading of where it was strong or exposed. Its sales team had no pitch and no call script. GullySales set the direction and the targets, researched the buyers, built the lead generation, and gave the team a defined process to work.
The problem they brought us
Where things stood.
There was no agreed mission, vision or set of values to plan against, and no honest reading of where the business was strong or exposed.
Goals were imprecise, so a month could not be measured against anything. The buyers had never been researched, and the sales team had no pitch, no call script and no way of telling a real prospect from a polite one.
What we did about it
The work, in the order it happened.
- 1
Direction agreed first
Mission, vision and core values written down, with SWOT and TOWS analyses to show where the business was strong and where it was exposed.
- 2
Targets that can be measured
Precise goals set across sales, marketing, operations, finance and HR, so a month has something to be judged against.
- 3
The buyers researched
Customer research turned into ideal customer profiles, buyer personas and a mapped buyer journey, then a value proposition written from what buyers said.
- 4
Lead generation built
Search, Google Ads, social media, content, influencer work, networking and referrals, with the website improved to receive them, plus webinars, free consultations and free audits.
- 5
The sales team equipped
Sales pitches, call scripts, objection handling training, a lead qualification framework and closing training, so the team works one defined process instead of improvising.
Where it landed
The outcome.
No numbers were recorded for this engagement, so none are claimed. The work delivered is described above.
What was delivered
- Direction agreed first
- Targets that can be measured
- The buyers researched
- Lead generation built
- The sales team equipped
How we work
The audit comes first, and it is free.
A 90-minute call about how enquiries arrive, how fast they are answered, and where orders are lost between the two. You get a written, scored report, ranked by what to fix first.
We do not publish a price. We scope the work in the audit and put the fee in writing before anything begins, split three ways: our time, your media spend, and production. The term and the reporting are agreed in writing at the same time. No default twelve-month lock, no ranking guarantees.
Day 1
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At the end of the term
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.